They created a system that allows companies to track their offline telephone responses and conversions back to their online ad campaigns, right down to the
keyword level, allowing them to monitor even things like telling which keyword prompted user action. Can tell you which keyword across which
campaign created that phone call. Agencies, direct and financial, clients who 3-4k on PPC are his target customers. Also talks about where he sees social
media headed in the future and how clickpath.com will roll forward into the same future.
