This is a conversation video on the fifth principle in "The 12 Principles of New Media" by David Spark. "Be truthful or be exposed" discusses the importance of transparency in your communications. Lack of it can be detrimental. The interviewees:
- Brian Powley - iCrossing
- Chris Heuer - Social Media Club
- Chris Peterson - Chautauqua Communications
- Chris Shipley - Guidewire Group
- Colette Vogele - Vogele Law
- Gary Bolles - Microcast
- Greg Sterling - Sterling Market Intelligence
- Samantha Muchmore - DRAFTFCB
