This is the sixth episode of the 12 Principles of New Media. "Believe Your Gut" discusses the need to rely on instinct of online audience dynamics than waiting for surveys and ratings to qualify a decision to participate in new media. Interviewees include:
Brian Powley - iCrossing
Chris Heuer - Social Media Club
Chris Peterson - Chautauqua Communications
Chris Shipley - Guidewire Group
Colette Vogele - Vogele Law
Gary Bolles - Microcast
Greg Sterling - Sterling Market Intelligence
Samantha Muchmore - DRAFTFCB
