This is the seventh episode of the 12 Principles of New Media. "Interest and then engage" discusses the fallacy of requesting a "viral" campaign and that you really need to target a specific audience with relevant and entertaining content. Once you do that, it will gain traction and your audience will find it. Interviewees include:
Brian Powley - iCrossing
Chris Heuer - Social Media Club
Chris Peterson - Chautauqua Communications
Chris Shipley - Guidewire Group
Colette Vogele - Vogele Law
Gary Bolles - Microcast
Greg Sterling - Sterling Market Intelligence
Samantha Muchmore - DRAFTFCB
