This is the ninth episode of the 12 Principles of New Media. Mobile phones: The ultimate direct response device elevates the mobile phone as the best way to actually connect and communicate with individual consumers. This is a shortest video of the series.
Interviewees include:
Chris Shipley - Guidewire Group
Greg Sterling - Sterling Market Intelligence
Samantha Muchmore - DRAFTFCB
Colette Vogele - Vogele Law
