This is the twelfth episode of the "12 Principles of New Media." "You need to participate" engages all the experts about participation as a prerequisite to understanding and being involved in any new media. You simply can't understand or spend money on any type of new media unless you actually become a user and consumer of it yourself.
Interviewees include:
Brian Powley - iCrossing
Chris Heuer - Social Media Club
Chris Peterson - Chautauqua Communications
Chris Shipley - Guidewire Group
Colette Vogele - Vogele Law
Gary Bolles - Microcast
Greg Sterling - Sterling Market Intelligence
Samantha Muchmore - DRAFTFCB
