IN SEARCH OF MEDIA - THE CHANGING WORLD OF CONTENT CREATORS, with Various Presenters. In Firefox, it's now possible to add the IMDB add-on to search for your favorite movies and movie listings. It's indicative of a massive shift in the way consumers discover content -- from passive recipients to active searchers of genres and websites for the content they love. If Hollywood doesn't adapt, it dies. A look at how content creators' worlds are changing. Jyri Kidwell, Entertainment Category Director, Search Marketing, Yahoo!; Federico Grosso, Global Vice President of Business Development, Blinkx; Marc Esper, Vice President, Search, NBC Universal; Dmitri Ponomarev, Vice President, On Demand, TV Guide Television Group; Moderator: Michael Stroud, Co-Founder and CEO, iHollywood Forum --- Recorded at the www.iHollywoodForum.com SEARCH AND MEDIA CONFERENCE, July 19, 2007 at the Roosevelt Hotel, Hollywood, California. Content produced by www.MediaArchives.com
