The Digital ELPH product line is personified by slim, clean lines and a sleek, completely flat chassis. The Powershot SD1000 Digital ELPH boasts a powerful 7.1megapixel sensor and a true 3x optical zoom. The zoom lens fully retracts, for a perfectly flat camera when at rest! The Canon revamped its tried-and-true box-and-circle design. The SD1000s cosmetic styling is available in two finishes to compliment your specific tastes! The on-board DIGIC III image processor captures great images of superior quality. The DIGIC III enables Canon's improved Face recognition technology, red eye correction, extends battery life and improves camera efficiency.The Canon PowerShot SD1000 Digital ELPH is the most complete camera ever in the ELPH series! Don't get left in the past-get yours today!