BOB BLY is an independent copywriter and consultant with more than 20 years of experience in business-to-business, high-tech, industrial, and direct marketing.
Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.
His awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association.
Bob is the author of more than 60 books including "The Complete Idiot's Guide To Direct Marketing" (Alpha Books) and "The Copywriter's Handbook" (Henry Holt & Co.).
