QUEZON CITY, Philippines--Call centers tend to be perceived as the 21st century equivalent of industrial factories, physically at least, because of agents that can number by the hundreds answering calls at any given time. Jim Griffin, country manager of APAC Customer Services, explains why the company is making use of a "honeycomb" layout and specially-built chairs to provide a more pleasant working environment and help improve the performance of its call center agents. Video taken by INQUIRER.net reporter Lawrence Casiraya at the company's facility at the Araneta Center in Cubao on Jan. 15, 2008.