Sri Lanka's fan base has extended beyond the shores of Sri Lanka. Gone are the days when Sri Lankan Cricket was only followed by it's die hard fan base on the Island. With Youtube and other online video hosts portraying the Islanders talent more and more youngster from various other nations are showing interest in Lanka cricket, not to mention the number of Americans following the Lions these days. My videos have a collective view count of over 1.5 Million, Youtube is taking Cricket to the the average American household, something even the ICC has failed to do.
The Lions' brand of cricket is the key to it's following. Sri Lanka have always been known for their aggressive and positive approach to Cricket, The Sri Lankan brand of Cricket.
