Rainbow’s End is a raucous rodeo adventure starring Hoot Gibson. Gibson, originally a rodeo star prior to getting involved in films, has a tremendous and natural screen presence that oozes charisma. In the film, Gibson plays a city boy who becomes a rodeo icon against his parent’s wishes. After a wild and rowdy celebration following a rodeo win, Gibson and his friend wind up in a one horse town and find a local rancher who’s in trouble with the bank. The story is earnest and simple, with Gibson playing it the same way, and the result is a genuine and authentic cowboy feel that isn’t found in many movies. There’s also some clever direction from Norman Spencer, who adds plenty of comedy to mix in with the great rodeo action in Rainbow’s End.