MANDALUYONG CITY, Philippines--Tourism Secretary Joseph "Ace" Durano says that when it comes to targeting the North American market, traditional media is no longer as effective as it used to be. This is why the department decided three years ago to devote 90 percent of its resources to the Web when it comes to reaching out to the North American market. Durano gave this presentation at the press briefing that introduced Filipino-American video blogger Christine Gambito, better known online as HappySlip, as the DoT ambassadress for North America. Video taken by INQUIRER.net multimedia editorial assistant Abigail Kwok at the St. Francis Shangri-la Place showroom on Jan. 24, 2008.
