Last week, a panel of big-name marketing execs tackled the question of how to crack the online branding code. Ben Bajarin, the undisputed youngest voice on the panel and president of Creative Strategies, said that the key is niche social networks. He cited Dogster and Momster as ideal targets for branding campaigns. Integration across the 3 screens is also a must, he said.
Not necessarily a ground-breaking idea, but interesting to hear it from the mouth of a bonafide IM-gener.
