Schneider Associates recently collaborated recently with the Center for Business Innovation at Babson College on the Schneider Associates Business-to-Business Launch Survey, which polled sales and marketing executives most involved in successful B2B launches to determine best practices and success factors for launching new products and services.
The study identified 10 tips companies can use to improve their odds of launch success in the highly competitive B2B market. Over the next 10 days, Launch TV will profile these tips so you can have a better sense of how to have a successful B2B launch.
We'll also be showing you some clips from a presentation given by Joan Schneider, President of Schneider Associates, at The Product Development and Management Association (PDMA) New England Chapter meeting in November.
