Schneider Associates recently collaborated recently with the Center for Business Innovation at Babson College on the Schneider Associates Business-to-Business Launch Survey, which identified 10 tips companies can use to improve their odds of launch success in the highly competitive B2B market. Launch TV is profiling these tips so you can have a better sense of how to have a successful B2B launch.
This video contains a clip from a presentation given by Joan Schneider, President of Schneider Associates, at the PDMA New England Chapter meeting.
Today's Schneider Associates B2B Launch Tip is:
3. Establish your launch budget as early in the product development phase as possible.
