The "Work" commercial features (as they appear) Daytime Emmy Award winner Vanessa Marcil, professional skateboarder Paul Rodriguez Jr., professional cyclist Levi Leipheimer, PGA Tour player Phil Mickelson, Vanessa Williams of "Ugly Betty," songwriter and musician Chris Isaak, winemaker and actor Andrew Firestone, and Rob Lowe of "Brothers and Sisters." Throughout the spot celebrities and California natives are seen "working" whether they are camping, golfing, surfing, snowboarding, skating, cycling, visiting amusement parks, getting a spa treatment, wine tasting, enjoying the sunset or dining.