Today was our first full day at SXSW. We spent most of it on the 4th floor of the convention center conducting interviews. We chatted with Blurb, Kyte.tv, iStockphoto, Utterz, and socialthing. One theme kept emerging - empowering individual media creators. Mainstream media no longer has a stranglehold on the dispersion of information. Whether it be television, radio, books, music or photography - there is a company out there that can help you make it happen on your terms.