Bajaj Pulsar has defined the performance bike category in India. Ever since its launch, Pulsar's communication too has always focused on building a distinct identity and attitude for the brand. After it's last "FreeBiking" campaign aired in April 2007, this new campaign is the most spectacular the brand has ever done. Tagged as "PulsarMania", the campaign demonstrates the Pulsar's power, aggression and grace in a never seen before manner. Shot in Cape Town, the stunt team comprises the best riders across the world including AC Farias (World No.2), Matte Griffin etc.
Client: Bajaj Auto Ltd.
Agency: Ogilvy & Mather, Mumbai
Creative Team: Abhijit Avasthi, Manoj Shetty, Rajneesh Ramakrishnan
Production House: Velocity Films, South Africa
Director: Lourens Van Rensburg
Music: Paul Norwood, Audio Militia
