Sustainable Future means designing products and processes to meet the needs of the customer while also considering the needs of society, of the environment, and of the company.
Corporate success is all too often measured in terms of arbitrary growth in sales and profits over a short period versus judging the ongoing viability of the company and its products or processes. Many "consumer products" are designed to be "disposable" with the hope that "repeat sales" in the near term will drive corporate growth and profits.
This is environmentally difficult to sustain.
We hope to empower every individual to make a personal decision that can positively impact their lives and the future.