During the last few weeks I have been talking about Purpose and how it's stronger than your WHY. In my experience your purpose is usually larger than your why. So why ask WHY?
Your WHY is great for short term solutions and it allows for you to have time to focus on your purpose. Also it can be a bit confusing when distinguishing that fine line between PURPOSE and WHY.
For Example: let's say you are in a network marketing program and your sponsor asks for you to "find your WHY". Anyone can come up with a WHY; "I'm doing this so I can have time with the family", "I'm looking for more gas money", "I'm trying to replace my job"; these are all good short term solutions.
Let's say your WHY is about family. You say, "I'm doing this so I can spend more time with the family!" As enthusiastic as you might be with the realization that you can spend time with the family; what really happens is just short term results. This is because you goal is smaller than you think.
