OnHollywood 2008 features high-level debates on the forces disrupting user behavior and creating new opportunities, content strategies, and monetization schemes in the video, music, gaming, search, and mobile industries. In preparation for this year’s event, we wanted to find out how these forces are driving change in the entertainment and media industries. We surveyed leaders in the digital media and VC community on some of the critical issues facing the industry. Three clear trends emerged in this year’s survey results.