The multimedia press release is not merely an idea whose time has come; it is one that is long overdue! Although I receive most press releases via email, they are still composed as though the delivery mechanism is the U.S. Postal Service. Moreover, they are overflowing with bad writing and technology companies are the worst offenders. Nearly all of their characteristically jargon-filled releases fail miserably to explain why anyone, other than those who wrote them, should have any interest.
