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BRIEF: Position Bud Light as mainstream beer to overcome product misconceptions
Launched in 2006, Bud Light has been seen as a low alcohol âgirlyâ beer to date by the Irish, however at 4.1% ABV (where âstandard lagers average 4.3%) this was clearly a misconception that needed to be challenged â Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories.
Solution: First TV advertising developed specifically for the Irish market
Advertiser: Anheuser-Busch
Brand: Bud Light
Market: Ireland
Country of Production: United Kingdom
Soundtrack: "Airwolf"
Tagline: See the light
Creative Director: Mike Crowe
Art Director: Rob Messeter
Director: John O'Hagan
Producer: Emma Cairns
Account Director: Paul Matuszczyk
Account Planner: Adrian Hinds
Agency Producer: Phil McCluney
Advertising Manager: Alex Smith
Media Planner: Jenny Byrne
