The CEO of Tod’s, Diego Della Valle, calls forth to two great stars in the Hollywood cinema: Dennis Hopper and Gwyneth Paltrow to direct and play in a short movie to praise the new model of the bag “Pashmy”. Through this fiction, the legendary actor sets, in the heart of Rome, the star Gwyneth Paltrow, who like a contemporary Cinderella, flees the paparazis, not loosing her shoe but her bag, the new version for the winter 2008/09 of the it-bag “Pashmy”. This new opus can be found shortly on Tod’s internet website. By starring Gwyneth Platrow for his up coming advertisement campaign, the Italian label, created in the 1900’s, shows that he expects to reign for a longtime in luxury accessories, from the famous loafers with rubber pebbles to chic bags.
