Poor tracking can severely damage your return on investment.
If you don't know what's hot and what's not, then you:
Can't capitalize on your high performing keywords
Can't cull or refine your low performing keywords
Don't realize what the above two are costing you
Ignorance isn't bliss, it's downright expensive.
You've got to know what's going on so you can stop your losses in their tracks and get your campaigns profitable.
So shed some light on your PPC campaigns with SpeedPPC.