Consumers have come to expect better control, filtering and discovery tools for TV programming. Micorvision, which now owns TV Guide, introduces its Interactive Program Guide, which allows various viewers using the same TV to set up separate profiles, enabling better control, content suggestions, and more targeted advertising. AlwaysOnâs Phyza Jameel caught up with Macrovision's Marsa Smith at the Connections 08 conference for a demo.
