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Released: July 2008
Avertiser: MERCEDES-BENZ
Brand name: MERCEDES E-CLASS
Agency: CLEMENGER BBDO MELBOURNE
Country: AUSTRALIA
Category: Cars
Credits:
The latest campaign from Clemenger BBDO Melbourne for Mercedes-Benz is far from your standard retail car commercial.
For a limited time, the E 280 Sport Edition comes with over $11,000 worth of extras.
Rather than produce a standard âoffer + priceâ dealer ad, Clemenger BBDO decided to take a different approach.
They literally let the car fall off the back of a truck.
Agency Team:
Creative Directors Cameron Hoelter & Emma Hill
Copywriter Paul Reardon
Art Director Gus Johnston
Media DaVinci
Account Management Tom Ward and Matilda Hobba
Strategy Planner Mike Hyde
Production Team:
Director Patrick Hughes
Production Company Radical Media
Producer Sam Mead
Post-Production House Digital Pictures
