Larry Swezey, Director of Consumer & Commercial HDD Strategy for Hitachi GST, details Hitachi's exciting and insightful new market vision and explains why we are at the "Dawn of the Tera Era." Swezey outlines Hitachi's view that with the intersection of three dynamic elements -- massive storage Capacity, unprecedented growth in digital data and rich media Content and a tech-savvy global Culture for whom life without computers and handhelds is now unthinkable -- it is time to say goodbye to the gigabyte and hello to the terabyte....hence, the Tera Era.