With the main thrust of our business being Interior and Architectural design (all lines and regulations) we could have opted for the standard slide show of passed and present work but instead elected to commission Man vs Machine (commonly know as “the boys”) to design our site, eschewing typical architectural clichés.
By taking the textures and materials found within our schemes they have evoked the idea of space without actually needing to portray it in fixed formats. Viewers, in other words, create their own imagined (and idealized) spaces using the visual queues supplied. Radium’s elegant bespoke soundtrack and sound design add and deepen the calming svelte aesthetic created.
This is the third short promotional video “the boys” have produced for us and our sister companies (see links below) all of which we think capture the ethos of the companies portrayed perfectly.