Mars Snackfood US celebrated today the national launch of M&Mâs® Premiums â a new collection of shimmering chocolate gems available in five sophisticated varieties: Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha. The smooth, rich, melt-in-your-mouth chocolates made their formal debut as a premium chocolate with a unique fashion event during the Mercedes-Benz Fashion Week.
Bryant Park in midtown Manhattan served as the ultimate style platform to introduce new M&Mâs® Premiums to the fashionable crowd with a colorful launch event. Models showcased the upscale M&Mâs® while dressed in vibrantly colored gowns inspired by the rich jewel-tones of the new product. The gowns were created by red carpet designer Pamella Roland, known for her elegantly feminine and luxurious designs.
For more information on the entire line of new M&Mâs® Premiums products, please visit www.mms.com.
