Ten years ago, women, especially moms, helped make SUVs top sellers because of their roominess, safety and command view of the road. Now, women are driving sales of a new generation of "family car," the crossover.
A crossover is a vehicle that looks like an SUV, but is actually built like a car. They are more comfortable, have a smoother ride and better fuel economy than their truck-based SUV cousins. And unlike SUVs, many are being designed with women and their needs in mind. In fact, carmakers like Chevrolet are bringing in their top female designers and engineers to make sure these family haulers have all the right tools.
These female automakers are making sure the vehicles are equipped with extra safety features, storage and family-friendly accessories. Putting real mothers in charge of engineering, design, quality and manufacturing is like having the ideal customers behind the wheel from start to finish.
