Lobbyists in the European affairs arena are always on a mission; influencing policy outcomes that is their aim. However, how can you be a successful lobbyist? One approach is to engage directly with the general public. Last week, the European plastics manufacturing industry, represented by PlasticsEurope, organized a youth debate in the European parliament.
There was a buzz of excitement in the EP building; youngsters from ten different EU member states gathered to display their debating skills. Almost one thousand high school students battled for a spot in the finals. Here in Brussels, the hundred finalists were judged by an international jury. Among the jury members were David Gow, a business journalist for the Guardian, futurologist Ray Hammond and several representatives of PlasticsEurope.
PlasticsEurope was pleased with the enthusiasm of the young participants. The plastics manufacturing industry challenged the debaters to take a stand in the question: “Are plastics part of the problem ...
