We’ve put thousands of flyers in mailboxes all over Düsseldorf. What makes this promotion so special, are the flyer itself, because one flyer always consists of two flyers which are connected by a shoelace. We've put the first flyer with all the information about Schuh-You in to the mailbox and made the other one that had the shape and look of a sneaker hang out the mailbox.
By the way We wanna say thanks to everybody that helped us.