In today's Marketing With Audio And Video show, Andrew Lock shares the psychology behind the way he segments his show. I invite you to check out Andrew's fabulous marketing show("Help! My Business Sucks!") at
http://www.HelpMyBusiness.com. His latest show is hysterical, as he goes a little off topic about movie trailers ruining movies, and a lady who thinks you have to dress up to go to Walmart.
Andrew's experience in television helped him determine the best sequence of segments in his show, starting with a headline, moving into chit chat, getting audience participation, and then going into the heavier information and lessons. His emphasis always is, however, on entertaining, which is how he attributes his #1 status on iTunes. I love to watch him because I always learn something, but I laugh basically all the way through the show. Plus, he's brutally honest in the Listener Questions section, even when it hurts - but it ALWAYS helps.
Do you have segments in YOUR audio or video show? If so, what are ...
