Engagement Ring Designer Series: A short video on the most celebrated luxury diamond brand, form the 17th century. The Asscher family, known for their royal distinction, has created this video clip to introduce their heritage and master craftsmanship.
An allure that is enchanting, that captures the imagination through an enigmatic rare beauty, so breathtakingly exquisite and seductively endless… this is the Royal Asscher® Cut.
In 2001, after two years of honing and perfecting the Asscher family debuted the Royal Asscher Cut as the 21st century successor to the family's signature Asscher Cut. The Royal Asscher Cut was immediately acknowledged as an incomparable beauty with undeniably spectacular glamour, scintillation and brilliance, which truly outclasses today's square emerald cuts.
