One of the great opportunities today as a news blogger is the ability to get real inbound quality links to your website. What you aren't blogging? If you run a business you have expertise in your field and you need to be putting your expertise out there for your clients and prospective clients to see. And oh by the way, Google will send you lots of visitors to your news articles as well. But I digress...Watch the video below to understand how blogging and linking to other blogs or websites can get you instant links (pingbacks) back to your website.