Scott Morrow, CEO of social shopping site developer ThisNext, paints a remarkably rosy picture of his company's business, despite the toll the economy is taking on shopping in general and retail in particular.
In this episode of The Deal's Behind the Money show, Morrow argues that ThisNext focuses on product categories, such as home and garden, fashion and beauty, that are typically bought on impulse and emotion rather than price and specifications, making them well-suited to the social shopping approach and less vulnerable to the economy.
"We are taking a 'people powered' approach to help consumers discover and purchase products online since the trends and best products are dictated by people in the know," says Morrow. "This saves consumers time and leads to a more satisfying shopping experience."
ThisNext has some impressive partners and backers. Its technology is behind the Wishlist component of MySpace and is featured on TheSureThings Marketplace from Visa Europe. About a year ago, the company ...
