In this episode of The Deal's Behind the Money video show, Dan Porter talks about what it's like to be the resident grownup at Iminlikewithyou and argues that Forman's irreverent style resonates well with the company's target audience of 15- to 25-year-olds.
"He's actually one of the smartest people I've ever met," says Porter of CEO Charles Forman. "And I think his public persona maybe hides the fact that he actually works really hard on the product and really cares about it. But he's funny and irreverent, and there's something about the site I think that captures the zeitgeist of his humor....Aspects of the site that flow out from his personality and his sense of humor are what make kids just see it and really get hooked on it and identify with it."
Check out www.TheDeal.com for more on Porter and Forman.
