Chris Koenders discusses the idea of PAS and the target groups this innovative concept was designed for.
"Progressive Activity Sedan" is a new vehicle category that is set to reshuffle the cards in the premium upper medium segment. Chris Koenders explains what "Progressive Activity Sedan" or PAS exactly stands for and how it defines a new category. Progressive stands for: creative, innovative, taking a step into the future of individual mobility, in terms of concept as well as customer orientation. Activity addresses the product highlight of variability and extends “sedan” associations with untypical, yet desired and emotional virtues. Sedan creates worldwide positive associations of status, prestige and formal elegance.
