Bio: Heidi is the founding member and department lead for Emerging Media at Critical Mass. She has spent the last 6 years immersed within the interactive media business as a planner, consultant and educator. Currently, she drives social and technology driven solutions for world-class brands like Mercedes-Benz, Rolex, Hyatt and Valvoline. Heidi uses her thought-leadership in business strategy and trend spotting to help clients build their brands and drive success by building programs that are people, brand and technology driven. Heidi also worked with General Motors to help create and disseminate digital video "firsts" during her tenure at GM Planworks, harnessing the power of viral and on-demand programming. Always staying ahead of the evolutionary curve, Heidi applies creativity and consumer insight to set next-generation KPI's to ensure that the execution is not only actionable, but sustainable over time.
