Whether planning one event or one hundred, registration is a huge step, and mishandling it could lead to higher abandonment rates and lower customer satisfaction. So what's the ticket to selling tickets?
Chris Justice interviews Terrell Abbott, General Manager at Registration Assistant, about online registration systems and collecting attendee information. The discussion covers a variety of registration issues, including online system options, how much information to collect on the initial form, when to collect fees, and how best to handle refunds.
