There is one key question that you must answer to be successful in network marketing. And this question is: Are you going to market your business opportunity or your product? The answer depends on where you are with your business. In the beginning, your best choice is to market your product. The reason is very simple: You need to come into profit quickly, and money is generated only by people buying products. So, if your people are in it for the opportunity, they are buying product only in hope of making money soon. And if that does not happen within 2 months, they will drop out. But, if they came in for the benefits of your product, they will stay with you as long as they see results. And in that way, they will give you a much better return. And that's why you are better off adding a new product customer than adding a new opportunity seeker. This approach is very different from what you see on the internet today, with a flood of new prospecting systems and tools for opportunity seekers. The fact remains, however, that 94% of all MLM members will never make a dime. That fact is directly built into the compensation plans of all MLM companies. To let your prospects believe otherwise is simply not honest, and it is bad for your business, to. It's much better to market you product and have satisfied customers, than to market your opportunity and have frustrated distributors.
