Moving towards social media marketing and away from traditional strategies of advertising, MetroFord is noticing the immediate effects. MetroFord of Schenectady, NY, recently held a free child safety event, which was advertised through means of social media marketing. This car dealer made sure to write tweets on Twitter and utilized updates on Facebook, in order to advertise this event. The automotive dealer was extremely happy with the modern approach to marketing for the event and furthermore, they were satisfied with the success of the event.
As times are changing, there seems to be a transition from traditional advertising strategies to a more modern method of marketing: social media. The rise of social media is inevitable and many car dealers are taking advantage. Online automotive marketing and advertising is becoming very popular. By using networking sites, car dealers are able to reach a large market. Facebook provides a great environment for past and future customers to get an idea of whatâs happening at the dealership and MetroFordâs Twitter account allows immediate updates to be sent out to thousands of potential customers everyday. Potratz Partners, an automotive ad agency located in Schenectady, NY, believes that this new mode of automotive advertising is beneficial, as it reaches a substantial audience at a good price. Automotive social media marketing has launched and there is no looking back.
