http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Recorded at Econsultancy roundtable discussion with Traveling Geeks on the use of social media particularly in the communities, public sector and government. Katie Smith, Head of Digital Media at Macmillan Cancer Support talks to Econsultancy about social media, content and community. Katie also provides tips for digital marketers, and the particular challenges in the healthcare sector. Traveling Geek participants: Craig Newmark, JD Lasica, Susan Bratton, Ayelet Noff. Other participants included: London2012; Department for Innovation, Universities & Skills; Equalities Human Rights Commission; Ruder Finn; Open Rights Group, Telegraph Media Group, Mandate.