http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Ged Carroll, Head of Digital at Ruder Finn provides tips for digital marketers on getting the most from social media. With references to the Obama campaign, differences between American and British approach. Recorded at Econsultancy roundtable discussion with Traveling Geeks on the use of social media particularly in the communities, public sector and government. Traveling Geek participants: Craig Newmark, JD Lasica, Susan Bratton, Ayelet Noff. Other participants included: London2012; Department for Innovation, Universities & Skills; Equalities Human Rights Commission; Macmillan Cancer Research; Open Rights Group, Telegraph Media Group, Mandate.