one of the first big things discussed was how terribly low the bar was set when it came to internet sales. But the light at the end of the tunnel was Dealer Synergy. Through Sean V. Bradley s seminars at the academy they found a prominent expert who was able to lead dealerships into the age of automotive internet sales. And thats exactly why most members of NADA make it a point to attend things like the Internet Sales 20 Group that Dealer Synergy offers.