Eyewear is a multibillion dollar business. Many consumers buy based on marketing by designers, sports stars, movie stars. But no eyewear brand has ever marketed to a global market of Christians. So one married couple is aiming to tap into this underserved market.Â
Jim & Amy Schneider started a new brand called "Eyes of Faith."Â They are targeting the 10s of millions of Christians around the world, who spend billions on Christian products. They think this will not be good business, it'll give them a way to give back - in the form of 10% going to charity. And they hope the glasses will inspire people to talk about God.
Hear why they describe their challenge as their own story of David against Goliath.
