New research released today by Fairy Liquid reveals that over half (54%) of mums are becoming more savvy with their cash and try to save money on their weekly shop in order to give their kids what they want over the summer holidays. 52% of unselfish mums cut down on treats for themselves and their partners and almost half (45%) reduce their social budget in order to give the best for their child. Over the 6 week summer holiday over one in five (21%) mothers spend between £200 and £300 on their children. Distributed by Tubemogul.