You mention any good usual love story and it will have all the usual emotions of love, longing, pain, quest and sacrifice. But the moment you mention Heer Ranjha, the word âÂÂeternalâ is pre fixed to all these emotions eternal love, eternal longing, eternal quest and eternal sacrifice. Time is perhaps the ultimate test of greatness and it is a testimony to the enduring appeal of the story of Heer Ranjha that it continues to be a dearly loved part of the collective and individual memory of millions across the world even after almost 300 years. To know more log on to www.erosentertainment.com